AYO

Working closely with AYO founder Yemisi Harrison, I developed a logo and brand foundation for her satin-lined hair wrap company. The goal was to create a visual identity that felt modern, elevated, and deeply connected to the brand’s cultural roots.

The final mark blends elements of African heritage and the natural symbolism of transformation, resulting in an icon that expresses confidence, beauty, and intentional craftsmanship. I expanded this into a cohesive style guide to support future website design, packaging, and marketing collateral.

Role: Freelance Graphic Designer