AYOCATHY
Project Overview:
AYỌCATHY, a satin-lined headwrap brand founded by Yemisi Harrison, was created to provide a solution for women seeking headwraps that protect their hair while remaining stylish and expressive. Inspired by Harrison’s Yoruba heritage and personal journey building the company from the ground up, the brand required a visual identity that felt modern, elevated, and culturally rooted. Working closely with the founder, I developed a logo and foundational brand system that captures themes of transformation, beauty, and intentional craftsmanship while supporting future growth across packaging, web, and marketing materials.
Role: Freelance Graphic Designer
Platform: Web, Print
The Objective:
AYỌCATHY, was created to solve a common challenge: protecting natural hair while maintaining a polish and style. As the company grew from a personal solution into a larger vision, the brand needed a visual identity that reflected both its cultural roots and its modern, elevated positioning.
The Mark:
The logo mark became the foundation for the entire brand identity. Through months of conversations and collaboration with founder Yemisi Harrison, I developed a concept centered on the butterfly, an important symbol of transformation and personal growth to her. The butterfly’s angular wing structure was designed to subtly reference Africa while its vein patterns mimic the folded geometry of a traditional headwrap, creating a mark that ties together cultural heritage, beauty, and transformation.
The Solution & Results:
Working closely with Yemisi, my goal was to capture themes of transformation, beauty, intentional craftsmanship, and African heritage. To achieve this, I started with a mark that balances elegance and culture. This set the tone for a visual language and identity for AYỌCATHY’s future growth, applications across the website, packaging, and marketing materials.
