Science that sets you in motion
Vionic is dedicated to blending science, innovation, and expert insights to create shoes that bring balance to our lives.
I created homepages, emails, and social media marketing to help tell their story and drive sales.
Elevating the Amazon Brand Experience
Vionic’s Amazon storefront required a modern, conversion focused redesign that aligned with the evolving brand identity.
The redesign focused on category segmentation and elevated brand positioning through a cohesive, lifestyle-forward environment to support organic traffic and paid acquisition.
BEFORE
AFTER
Refined visual hierarchy, improved navigation, and elevated the brand storytelling, increasing clarity and conversion within Amazon’s structure.
Designing a cohesive Storefront
The updated storefront was structured as a modular system rather than a single-page layout. Each section, from hero to category tiles to technology storytelling, was intentionally designed to guide users through product discovery while reinforcing brand.
This approach allowed for scalable seasonal updates while maintaining visual and strategic consistency.
Conversion focused PDP storytelling
Amazon A+ and Enhanced Brand Content modules were designed to translate technical product benefits into visually digestible, high-impact storytelling. With a focus on clear feature-to-benefit communication, visual hierarchy for scannability, alignment between PDP content, advertising, and storefront messaging, the result was a cohesive ecosystem that balanced brand expression with marketplace performance.
Impact
Creative optimization and cohesive marketplace storytelling contributed to a significant performance lift, increasing ROAS from 7x to 46x across campaigns.
Performance remained stable throughout a full brand rebrand, with creative supporting scale and efficiency rather than disrupting momentum.
Email Design
Vionic shoes bring together innovative technology, style, and customer love. From showcasing our newest styles and sharing glowing reviews to announcing sales and campaigns, these emails inspire customers to experience and trust the technology in every pair, driving the business forward.
Hompage Design
Through the simplicity of the layout, we allow NorCal-inspired photography to tell our story and showcase the essence of our shoes. Capturing the balance of dynamic movement and grounded stability which is at the heart of our brand.
